Ready to elevate your Google Ads campaigns? Optimization Score is your key to unlocking hidden potential across Search, Shopping, Video Action, Display, Discovery, Performance Max, and App campaigns.
What’s Optimization Score?
Optimization Score measures how well your Google Ads account is optimized, ranging from 0 to 100. A higher score indicates better optimization and fewer actionable opportunities remaining.
Using advanced statistical models, simulations, and machine learning, Optimization Score predicts the potential uplift from each recommendation. Recommendations directly impacting performance receive higher weight, reflecting their potential to enhance campaign outcomes.
Alongside your score, you receive a tailored list of recommendations. Each recommendation outlines its potential impact on your Optimization Score when applied, empowering you to make informed decisions for campaign optimization.
Utilize Optimization Score to Fuel Success
Optimize Accounts: Begin by reviewing your account’s Optimization Score to identify actionable recommendations that can improve performance swiftly.
Prioritize Campaigns: Track Optimization Score metrics to prioritize campaigns with the greatest potential for improvement, optimizing your efforts effectively.
Dive into Optimization Score
To access your Optimization Score:
- Navigate to the Recommendations page at the manager (MCC) or single account level.
- Explore detailed insights and recommendations tailored to enhance your campaign performance.
Check Your Knowledge: Based on a hypothetical 73.5% Optimization Score for an example account, how could you increase it by 14.8%?
- Select “APPLY ALL” in the Bid more efficiently with Target CPA card to optimize bidding strategies effectively.
Tip: You can dismiss recommendations that don’t align with your goals and easily revisit or restore them later if needed. This flexibility ensures you can always fine-tune your campaign strategies based on evolving needs.
Unlock the full potential of your Google Ads campaigns with Optimization Score, driving towards greater efficiency and performance across all campaign types.
